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Sci/Tech: Pepperjam and M3 Mobile Join Forces to Integrate Internet and Mobile Marketing
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Monday, 04 August 2008 Written by Jonathan Dolby
Pepperjam

Pepperjam (www.pepperjam.com), an internet and affiliate marketing agency and M3 Mobile (www.m3mobile.com), a full service mobile marketing agency, announced today the creation of a new joint venture that will give advertisers a one-stop-shop for internet and mobile marketing. The venture will be named pepperjamMobile Powered by M3 Mobile.

The venture will incorporate the services of both parent organizations, as well as develop new, integrated services.  The Joint Venture is currently working on a proprietary technology which will combine the two sets of marketing tools into a single platform, helping advertisers simplify and integrate their marketing programs.

Pepperjam has made the initial investment toward the venture and M3 Mobile will build and manage the technology for the new service. The two companies have worked in partnership in the past to offer their respective products to advertisers and saw the need to give advertisers capabilities in both mobile and internet marketing.

“The creation of pepperjamMobile Powered by M3 Mobile brings together two of the most innovative technology and service leaders within their respective industries. The combined efforts of both companies will allow pepperjamMobile Powered by M3 Mobile to build new technology quicker and smarter, while also harnessing existing marketing management services to offer fully integrated internet and mobile marketing solutions,” said Kristopher B. Jones, President & CEO of Pepperjam.

“Advertisers today need both mobile and internet marketing tools and we are excited to be working with Pepperjam to deliver a comprehensive suite of digital marketing products that will drive innovation in our respective industries,” said Gary Ackerman, CEO of M3 Mobile.

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