It's been a staple parody of the bottled water craze. Those bleeding edge Japanese have had it for some time already. And it was only a matter of time before some entrepreneuring Western marketer went ahead and actually did it.

It is the triumph of marketing over common sense. It is bottled air. Or that is, it's the "active ingredient", oxygen, on a can. Yes, it seems that the cure for what ails you is the Michael Jackson method of mind-body equilibrium, oxidising your innards at a faster rate.

The Big Ox is shipping the volatile gas in four funky flavours, or scents: Citrus Blast, Mountain Mint, Polar Rush, and Tropical Breeze. Just pop that cap off, insert the schnozzle, and partake of the instant hyperventilation Bong-party.

After all, with a rock solid scientific pitch like this, how can anyone refuse:

Food, water and oxygen are key to a healthy lifestyle. Today's on-the-go people enhance their diets with vitamins and all-natural food supplements. They drink pure water and energy drinks to improve their vitality. So why not enhance the fuel our bodies need most frequently?

It's even the answer to our environmental problmes:

"Because of increased pollution and the continued destruction of our forests, you might not always be getting the oxygen you need for your active lifestyle."

Huffing fumes, it's not just for the stoner kids anymore!