Click Consult Stresses Importance of Mobile Search Marketing After Intriguing Telmetrics Mobile Search Survey Data Is Released
United Kingdom (18th April 2013) - Digital agency Click Consult believes
that results from a recent survey conducted by Telmetrics further stresses the
importance to online brands of effective mobile search marketing.
As Telmetrics outlined in a press release drafted
with partner xAd, their ‘UK Mobile Path-to-Purchase’ study surveyed 1500
British smartphone and tablet users and accumulated data about mobile search
marketing behaviour. It aimed to explore what consumers were searching for on
mobile devices and how that impacted on their eventual purchasing patterns.
The top three reasons for searching via
mobile were for pricing look ups and comparisons, review look ups and location
look ups. Once they had completed their search, 40 per cent of respondents
intended to make a purchase within one day, with 22 per cent committed to
making a purchase within one hour of their search.
Location was also a key factor, with 50 per
cent of respondents stating that they expect locations related to their search
to be within walking distance. From a PPC perspective, one third of survey
participants prefer ads that are geographically relevant, making location a
bigger factor than brand awareness and promotional offers.
Also, 65 per cent of respondents said that
they don’t know exactly what they are looking for specifically when searching.
Click Consult specialises in search marketing
and can also implement its work for their clients on
mobile devices as well as on traditional computers and laptops. The agency
believes statistics like these further demonstrates to businesses just how big
an opportunity effectively marketing their brand online is.
“40 per cent of mobile searchers making a
purchasing decision within one day is a significant number of people. Therefore,
making sure your brand is visible and can deliver what consumers are searching
for can be the difference between making a sale or not,” said LianeGrimshaw,
Managing Director of Click Consult. “The locality factor is also interesting,
particularly with regards to PPC campaigns. We’ve got a great team here and we
can help businesses to better cater for the needs of mobile searchers like
those that took part in this survey.”
For more information about mobile search
engine optimisation and PPC, visit www.clickconsult.com or call 0845 205 0292.
Based in Hooton, Cheshire, Click Consult is a
digital marketing agency specialising in search marketing. Established in 2003,
Click Consult works with clients of all sizes from across the UK. Other
services that Click Consult offers include web design and development and
social media marketing.
Claire Davies, Click Consult®
Unit B1, Willow House
Oaklands Office Park,
Hooton Road, Hooton,
Zip: CH66 7NZ
Tel: 0845 205 0292